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ALL THE COLORS WE LOVE

15% Off All Thread Assortments

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STITCH WITH THE STARS

Discover Mouliné Étoile, the unique new embroidery thread with an added sparkle effect.

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The Golden Skein

A precious collector’s item to be preserved, but which can also be carefully embroidered

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Introducing Snap & Stitch

This brand new tool transforms your favorite photo into a custom cross stitch pattern

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NEW: HUG THIS!

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NEW: HUG THIS!

Embroidery threads

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Embroidery threads

NEW: TOP THIS!

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NEW: TOP THIS!

TAPESTRY WOOL

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TAPESTRY WOOL

Knitting & Crochet Yarn

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Knitting & Crochet Yarn

Crochet thread

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Crochet thread

Tools & Supplies

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Tools & Supplies

NEW: DIY EMBROIDERY KITS

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NEW: DIY EMBROIDERY KITS

Ready to stitch

BROWSE STITCHABLES
Ready to stitch

What we LOVE

Meet the MAKERS

RUBY TAYLOR

Meet the illustrator behind our collaboration, Ruby Taylor. Based in the UK, she has worked on various projects among which editorial illustrations, live illustration and scribing, print and pattern designs, murals, fashion and stationery designs. Have a look at her animals embroidery designs and get stitching!

VIEW DESIGNS