Free shipping on purchases over £30. Find out more
We're happy if you're happy. Contact us if you need our help.

DMC STRANDED COTTON

Explore our world famous stranded cotton

SHOP THREAD

SNAP & STITCH

This brand new tool transforms your favourite photo into a custom cross stitch pattern

SHOP NOW

NEW: NATURA LINEN

SHOP NOW
NEW: NATURA LINEN

Embroidery thread

SHOP NOW
Embroidery thread

NEW: DIY EMBROIDERY KITS

SHOP NOW
NEW: DIY EMBROIDERY KITS

Knitting & crochet yarn

shop now
Knitting & crochet yarn

BABY STARS COLLECTION

SHOP NOW
BABY STARS COLLECTION

Custom by me

SHOP NOW
Custom by me

supplies

SHOP NOW
supplies

crochet thread

SHOP NOW
crochet thread

Ready to stitch products

SHOP NOW
Ready to stitch products

What we LOVE

Meet the MAKERS

DANIELLE KROLL

Meet the illustrator behind our newest collaboration, Danielle Kroll. Based in Brooklyn, the artist finds inspiration in her everyday life, the nature around her and particularly in thrift shops. Take a peak into Kroll's joyful embroidery designs using unexpected colour combination!

VIEW DESIGNS

FROM ONE FINE THREAD A WORK OF ART IS BORN