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All-New Exclusive Collaboration

Introducing the Hiedra Embroidery Kit

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SNAP & STITCH

This brand new tool transforms your favourite photo into a custom cross stitch pattern

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NEW: NATURA LINEN

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NEW: NATURA LINEN

Embroidery thread

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Embroidery thread

NEW: DIY EMBROIDERY KITS

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NEW: DIY EMBROIDERY KITS

Knitting & crochet yarn

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Knitting & crochet yarn

NEW: BABY STARS COLLECTION

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NEW: BABY STARS COLLECTION

Custom by me

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Custom by me

supplies

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supplies

crochet thread

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crochet thread

Ready to stitch products

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Ready to stitch products

What we LOVE

Meet the MAKERS

DANIELLE KROLL

Meet the illustrator behind our newest collaboration, Danielle Kroll. Based in Brooklyn, the artist finds inspiration in her everyday life, the nature around her and particularly in thrift shops. Take a peak into Kroll's joyful embroidery designs using unexpected colour combination!

VIEW DESIGNS

FROM ONE FINE THREAD A WORK OF ART IS BORN