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DMC STRANDED COTTON

Explore our world famous stranded cotton

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SNAP & STITCH

This brand new tool transforms your favourite photo into a custom cross stitch pattern

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Meet the MAKERS

DANIELLE KROLL

Meet the illustrator behind our newest collaboration, Danielle Kroll. Based in Brooklyn, the artist finds inspiration in her everyday life, the nature around her and particularly in thrift shops. Take a peak into Kroll's joyful embroidery designs using unexpected colour combination!

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FROM ONE FINE THREAD A WORK OF ART IS BORN