New Kits
The Designer Collection

Explore 34 brand new kits created in collaboration with eight new designers from around the world. Discover a diverse mix of timeless and modern styles across traditional embroidery, cross stitch and tapestry techniques.

New Kits
The Designer Collection

Explore 34 brand new kits created in collaboration with eight new designers from around the world. Discover a diverse mix of timeless and modern styles across traditional embroidery, cross stitch and tapestry techniques.

Discover Needlecraft Techniques
Begin your needlecraft journey, or try a new craft with our video tutorials and articles
Find your
Calm

76%* craft to relax

Stitching makes us feel good, it helps us focus, find calm and tranquillity.

*(Source: Crafts Council / BBC Survey commissioned by UCL, 2018)

Five New
Kid's Kits

Get ready for the summer holidays. Keep kids off screens and busy with bright modern kits designed just for them. An ideal introduction to needlecraft, the kits contain everything needed to complete the project.

Discover our
bestselling thread & yarn collections
Premium threads & specialist yarns developed with over 250 years of experience.
For all techniques & abilities
All-in-one kits
Discover over 2,000
free patterns
With patterns for all techniques & abilities, there's something for everyone. Once you have found a favourite, click 'Make it a Kit' to buy everything you need to recreate the pattern.