Create Your Way To Wellbeing

Build Mental Resilience

Craft has a protective effect, building resilience to stress and improving cognitive function. It creates deep relaxation that protects a healthy mind.

Boost Physical Wellbeing

Crafting offers physical health benefits including lowering blood pressure and reducing pain.

Connect to Community

Craft connects us to culture and community across generations, helping us express our unique identity. It connects us to present, past and future generations.

Build Mental Resilience

Craft has a protective effect, building resilience to stress and improving cognitive function. It creates deep relaxation that protects a healthy mind.

Boost Physical Wellbeing

Crafting offers physical health benefits including lowering blood pressure and reducing pain.

Connect to Community

Craft connects us to culture and community across generations, helping us express our unique identity. It connects us to present, past and future generations.

Source: Dr Anne Kirketerp, Craft Psychology

New

Soft Cotton Collection

Introducing 24 new shades of Soft Cotton, along with six fresh printed canvases, a book featuring 12 inspiring embroidery projects and a collector’s box that includes all 24 colors plus a free printed canvas.

SHOP NOW

Mother's Day gifts

Shop Eco Vita

Eco Vita Thread

Eco Vita Accessories

Eco Vita Thread Patterns

Eco Vita Yarn (12 & Tape Recycle)

Eco Vita Yarn Patterns

Eco Vita Embroidery Bags

Eco Vita Thread

Eco Vita Accessories

Eco Vita Thread Patterns

Eco Vita Yarn (12 & Tape Recycle)

Eco Vita Yarn Patterns

Eco Vita Embroidery Bags

New

The Designer Collection Kits

Master exciting new stitches with the latest kits from The Designer Collection. Each kit includes everything you need to complete the projects and take your needlecraft to the next level.

Shop the collection