Discover Needlecraft Techniques

Begin your needlecraft journey, or try a new craft with our video tutorials and articles

New Kits

The Designer Collection

Explore 34 brand new kits created in collaboration with eight new designers from around the world. Discover a diverse mix of timeless and modern styles across traditional embroidery, cross stitch and tapestry techniques.

Shop The Collection

Discover our

bestselling thread & yarn collections

Premium threads & specialist yarns developed with over 250 years of experience.

Eco Vita Mutli-craft Thread

Mouline Embroidery Thread

Tapestry & Needlepoint Thread

Classic Knitting Yarn

Crochet Yarn

Baby Knitting Yarn

Eco Vita Mutli-craft Thread

Mouline Embroidery Thread

Tapestry & Needlepoint Thread

Classic Knitting Yarn

Crochet Yarn

Baby Knitting Yarn

Discover over 2,000

free patterns

With patterns for all techniques & abilities, there's something for everyone. Once you have found a favourite, click 'Make it a Kit' to buy everything you need to recreate the pattern.