DMC must continue innovating so as to anticipate and be part of the development of trends and usage.

After the success of our “Light Effect” thread in 2005, DMC has continued investigating new ideas to diversify the use of thread and in 2006 launched:

• its “Desire” creative costume jewellery range, which is quick and easy to do using the “memory” thread range, an innovation developed by DMC's technical departments,

• “Geometry”, an original canvas for creating simple and modern geometric shapes,

• finally, always attentive to embroiders and at the spearhead of creation, DMC has another innovation with “Variation”, a mouliné thread which changes in colour.

All these products are presented on internet and in the craft catalogue on embroidery, tapestry or crocheting thread.

While actively maintaining traditional channels, DMC has continued its referencing in specialist or nonspecialist mass retail outlets, and has started working with new forms of distribution such as sales in newsstands or children's stores, with specific products as the “DMC Junior” range, or with licences with brands recognised by young people such as Hello Kitty or Snoopy…

The aim is to recruit new consumer profiles with targeted products and creations strengthening trends in the embroidery market.

At the same time, DMC has significantly rationalised and modernised its logistics and distribution facilities with the creation of a single logistics and invoicing centre, while maintaining the marketing and commercial structures dedicated to each of the major markets.

Finally, a vast modernisation plan of the industrial facility in Mulhouse (France) will take place over 2007 and the beginning of 2008 enabling to adapt the facilities to modern technology and generate substantial savings.