Loisirs & Création stores have on a same sales area of 450 m² providing a complete range of craft activities (15 000 references), grouped together by type and supported by themed events. In a friendly environment, the concept proposes everything needed for handicrafts from basic materials through to accessories.
In 2006, which already had 21 stores, slowed down its development, only opening two stores (Valenciennes and Le Havre), focusing instead on updating its product offer in line with market trends and anticipating fashion phenomena that the Loisirs & Création chain has to originate.
After the craze for pearls and costume jewellery, people have moved on to creative paper and interior decorating.
The chain therefore provides both beginners and advanced practitioners with frequently renewed creative ideas in line with fashion trends.
|
