The brand is recognised in the textiles industry and has maintained market
share in Europe despite increases in imports from Asia.
Its research capacity in technology and innovation is constant, combined with excellent levels of quality and service, enabling it to establish and renew differences in relation to other products in the market place.
Still with the concern of satisfying its clientele, represented by leading international sportswear brands, the division has set up partnerships in Asia, close to clothes-making areas. In a first phase, the branch developed products using SAIC Velcorex's knowhow in Asia, benefiting from efficient production costs and the proximity of clothesmaking capacity.
The second phase must be jumped enabling to stabilise this type of partnership in a capitalistic project.
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